Billboards
Instagram Posts
Marketing Materials
Team
- Art Directors: Claudia Zilstra & Yvette Pecile
- Graphic Designer: Grace Connery
Task
Design a creative campaign for Nikon aimed to convince Gen Z/Millennials to choose a DSLR camera over their smartphones.
Outcome
“Take it Raw”; a bright and playful tongue-in-cheek campaign intended to capture attention and make a bold statement on the photography industry.